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EdenWilliams
University & Degree

CHRIST (Deemed to be University), Bengaluru • B.Com (Hons)

Focus & Venture

Marketing & Strategy • Founder, Stitch & Loop

CORE INTERESTS & DRIVE
01

Marketing & Brand Strategy

Communications, public relations, and building brand experiences that resonate

02

Campaign Leadership & Promotions

Promotions Head for BidWave & Design Subhead for Wall Street Society

03

Founder of Stitch & Loop

Artisan crochet venture — managing branding, product design, and client engagement

04

AI & Emerging Tech in Business

Harnessing modern AI to simplify workflows, unlock creativity, and innovate in marketing

OUTSIDE ACADEMICS

Bringing Ideas to Life Through Craft & Innovation

01 / STITCH & LOOP

Handmade Crochet Studio

Running my own creative venture — handcrafting bespoke pieces, styling social content, and understanding customer needs.

02 / WORKFLOWS & AI

Exploring Emerging Tech

Diving into modern AI tools to streamline everyday workflows, brainstorm fresh concepts, and connect tech with storytelling.

03 / CAPS & COMMUNITY

Learning Beyond the Classroom

Marketing & PR with CAPS, collaborating with forward-thinking teams, and solving creative challenges.

STUDIO COMPANION

Meet Pickles
Adopted Parrot 🦜

During any crochet session or study break, Pickles makes his cheerful entrance!

Adopted Best Friend: Rescued and welcomed home, Pickles brings vibrant joy and companionship to every day.

Stitch & Loop Supervisor: Loves perching right beside the yarn spools, carefully inspecting each loop I hook.

Studio Quality Control: Gives cheerful chirps of approval whenever new colorful yarns are unboxed!

“Balancing commerce, branding, and crochet — with Pickles as my trusted creative companion.”